Distribution Strategy

IBS has long specialised in extracting and analysing complex information from consumers, sales people, distributors and manufacturers involved in a wide range of industries.

Many of these surveys required determining the complexities of dealer and distributor systems. Most of them have also involved turning information into strategy. Activities carried out by IBS include:

• Identifying market structure and distribution strategies and channels, supported by proposals for market penetration opportunities and alternatives, market trends and market needs
• Studies on cost analysis, sales forecasts, expense budgets forecasts
• Developing marketing organizations
• Developing distribution and dealership strategies
• Recommendations about optimisation of market entry options, distribution channels & keys to success

Sample project

Identifying distribution structures for commodity and specialist chemicals – including determining the key end-user sectors and their consumption of individual chemicals, profiling Turkey’s top chemical importers and distributors, and a detailed analysis of margins and the potential profitability of a new joint venture.