Agriculture, Agroindustry and Packaging
EXPERIENCE IN AGRICULTURE, FOOD & PACKAGING
IBS has a broad range of experience in specialised market research, with particular strengths in agriculture and agro industries. IBS has carried out over 80 projects in this area, for local and global companies, joint ventures and government agencies. Of particular relevance in the latter group are those conducted for the State Planning Organisation of Turkey for the Business Week supported by the European Commission, ICE (The Italian Institute for Foreign Trade), FAO (Food and Agricultural Organization), the Netherlands Consulate, the US Consulate, the US Department of Agriculture, and DTI (the UK Department of Trade and Industry).
Representative studies include:
Agriculture
- Handbooks on Turkish agriculture and food processing for the State Planning Organisation of Turkey and the ICE, Rome
- Market researches on seed and hybrid seed corn
- Survey of hazel nut growers
- Studies of cut flower production and marketing
- Market potential analysis for organic fertilisers and pesticide fertilisers
- Image survey of a major agrochemical company
- Interviews with 240 wheat farmers in two regions about their grass control practices and their acceptance of a new herbicide
- Various survey studies on company & product image, pricing and asset evaluation; wheat and herbicide products; and disposable food service products in Turkey for US Consulate
- Market study for the USA Dry Pea & Lentil Council in Turkey
- Preparation of a market analysis and business plan on tobacco and tobacco products for one of the leading tobacco companies in the world
- Surveys on sheep farming, poultry and livestock sectors.
- Various studies on dairy products, ayran and the dairy industry for a major multinational , vegetables, drinking water,
- biscuits, ice cream, coffee, baby food, iced tea and retail survey of milk products and their packaging types, an image research for an ice-cream producer and for ayran, and dairy products consumer survey, analysis of
- Market potential and distribution analysis for frozen potatoes in Turkey
- Overview of selected foodstuff markets.
Agro industries and agricultural machinery & technology
- Feasibility study for a canned tuna fish manufacturing facility to be established in Syria
- A search for potential for industrial services and solutions in the food sector
- Various studies on yeast, bread, and bread additives and their distribution, as well as surveys on consumer habits
- Market potential and distribution analysis of frozen foods including semi fried sliced frozen potato market
- The vegetable oil market in Turkey including development of a forecasting model for material flow chain and assessment of market risks and competitive strategies.
- Profiles of various foodstuff sub-sectors
- Analysis of market developments, government policies, commitments made under WTO Agreements and Turkey’s process towards membership of the E.U. and technological developments in a dozen sub-segments of the food sector
- Study of baking, milling and cheese equipment usage and requirements in Turkey for the Hungarian Ministry of Industry
- Full interviewing and profiling of 150 leading food producers and packaging companies, their technology and willingness to enter into joint ventures
- Review of the bakery, yeast and bread improvers market
- Surveys of agricultural equipment, dairy equipment market, tractor producers and distributors, and of farmers' practices, including an analysis of the implications of technological change and GAP. IBS developed a detailed statistical model for future growth, modifying World Bank and other models to reflect conditions in Turkey
- Surveys of tractor producers' views on their diesel pumps and lubricants
- Analysis of the Turkish harvester market for a leading world producer
- Overview of the processed fruits, vegetable and food sector and related machinery sectors
- An overview of taxation in the agricultural sector and review of its impact on the sector for Food and Agricultural Organization (FAO) and World Bank
Packaging
- Comprehensive study on food processing and packaging in Turkey
- A major study including 1,400 in-depth interviews with the major Turkish industry and service organizations. The study was concerning industrial packaging consumption, preferences and satisfaction. A follow-on study was later undertaken.
- A detailed analysis of packaging trends in key Turkish industries
- Review of markets for and producers of corrugated cardboard, paperboard, moulded fibre, aluminium foil, plastic and glass, including establishing market production and capacity, and future trends and identification of potential merger partners
- An opportunity analysis for composite cans and fibre drum packaging in the light of Turkey’s increasing environmental concerns
- Interviewing 150-food processing and packaging companies to assess their suitability for joint venture or other cooperation with Italian companies
- Review of 200 dealers' views on packaging, safety and other factors important to agrochemical distribution
- A survey of 800 housewives on their attitudes to packaging and other factors important for household fuels
- In-depth assessment of current usage and the future market for aluminium and plastic packaging in the food industry
- Interviewing 330 drivers and 135 distributors to determine their attitude to packaging and other image factors for lubricant brands
- Interviewing 500 industrial establishments on their packaging consumption and trends
Also of particular relevance is the work carried out by IBS as consultants to the State Planning Organisation of Turkey for the Business Week supported by the European Commission. In this project, IBS:
- Researched and produced a report on Turkey's agriculture and food-processing industries in English, French, and Turkish
- Identified Turkish companies with investment projects in the food sector for which they sought European partners
- Matched those companies with European companies, which had been identified as having an interest in working in Turkey