Market Analysis

IBS has long specialised in carrying out detailed market research among professionals and high-level opinion-makers. It has worked in almost all commercially significant sectors. Its research team has a unique record in learning the value added through the supply chain, and the choke points which need to be controlled. Its 1,400 projects include:

  • Market forecasts 
  • Analysis of the main forces driving change 
  • Competitor appraisal 
  • Distribution channel analysis 
  • Pricing and value added research 
  • Identification of merger and acquisition targets 
  • Entry phasing 
  • Business plans and feasibility studies

 

Our staff is trained in turning information into actionable results; ensuring companies optimise their market entry.

 

Our niche is in identifying the operating and competitive environments, which a new entrant will face, and in defining the best approaches to these.

 

IBS brings to the table:

  • Extensive in-depth databases on Turkish business life
  • Excellent data acquisition capability
  • Accumulation of best business practices
  • Access to top decision makers in the private & public sector
  • Seasoned sector specialists
  • Regional market know-how
  • High-level of repeat business
  • Trusted brand

Sample project

Identifying opportunities for investment in steel processing in Turkey: The flows and processing routes of all carbon steel flat products consumed; the role of service centres, their origins, influences and trends; assessing the financial returns of the various parties and processes, including interviews with major end-users. This project included modelling the growth of demand for flat and long products and reviewing logistic and environmental issues.