Market Analysis and Entry Strategy
MARKET ANALYSIS AND ENTRY STRATEGY
Turkey is a dynamic and challenging market. Linked in Customs Union with the European Union and a candidate for full membership, it is rapidly adopting the principles of trade of the EU. But the patterns of the past still cast a shadow. All this creates major opportunities for new entrants who build their entry strategy on a sound analysis of the underlying drivers of their market. Similarly rapid change is taking place in the markets surrounding the country, to north, east, south and west.
IBS has long specialised in carrying out detailed market research among professionals and high-level opinion-makers. It has worked in almost all commercially significant sectors. Its research team has a unique record in learning the value added through the supply chain, and the choke points which need to be controlled. Its staff is trained in turning information into actionable results; ensuring companies optimise their market entry.
IBS's niche is in identifying the operating and competitive environments, which a new entrant will face, and in defining the best approaches to these. In some cases, its clients are seeking to work through or take over an existing distribution system. In others, their target is an in-country investment. Our work has included:
- market forecasts
- an analysis of the main forces shaping change
- competitor appraisal
- distribution channel analysis
- pricing and value added research
- identification of merger and acquisition targets
- entry phasing
- business plans and feasibility studies
IBS has assisted leading international and Turkish companies assess the Turkish market and develop entry strategies for a wide range of industrial and consumer products.
Representative research projects include:
- Identifying opportunities for investment in steel processing in Turkey: The flows and processing routes of all carbon steel flat products consumed; the role of service centres, their origins, influences and trends; assessing the financial returns of the various parties and processes, including interviews with major end-users. This project included modelling the growth of demand for flat and long products and reviewing logistic and environmental issues.
- A comprehensive study of the stainless steel market in Turkey
- Review of markets for and producers of corrugated cardboard, paperboard, moulded fibre, aluminium foil, plastic and glass, including establishing market production, capacity, and future trends, and identification of potential merger partners
- Review of 200 dealers' views on packaging, safety, and other factors important to agrochemical distribution
- In-depth assessment of current usage and the future market for aluminium and plastic packaging in the food industry
- Interviews with 150 food processing and food packaging companies to assess their suitability for joint-venture or other cooperation with Italian companies
- Sector study on cotton yarn with a special focus on analysing the opportunities for cotton yarn imports
- Development of a business plan and marketing plan for a major Turkish national daily newspaper
Other studies showing IBS's ability to handle sophisticated market studies are:
- Sector studies on leather and shoes
- Study on railway sector in Turkey
- Market studies on plastics and rubber machinery, printing machinery, wood work equipment, environmental equipment, and the dairy industry
- Analysis of the household appliances market
- Market entry analysis for a world-wide producer of industrial fasteners, including present and forecast requirements of major civilian and military end-users, full feasibility analysis, and joint venture partner identification
- Market entry analysis for producing yeast and bread additives
- Profiles of various foodstuff sub-sectors
- Manufacturing opportunity study for a producer of heavy construction machinery, involving 50 end-user and purchaser interviews
- Market survey for heavy industrial linings
- Market appraisal and partner identification study for a major European producer of vehicle batteries
- Market, competitor, and distribution analysis for wall radiators
- In-depth analysis of the Turkish market for diesel engines used in industrial applications, electricity power generation, and marine applications