Articles
Turkey's role in supplying global brands
What do GAP, Ikea, Next, and Nike have in common?
Many things, such as brand recognition and success to start with. But also they all use Turkey as a hub for supplying products to their global networks.
Over the past decade, the growth of buying offices in Turkey has been one of the least publicized indicators of the country's industrial transformation. These offices keep low profiles, quietly scouring the industrial areas of Anatolia and Thrace for factories who can meet their needs, and then working with them to supply low-price products to their far flung outlets.